Gold Bar “Dig-It” Packaging

An item from a local retail chain was found and determined to have packaging which was the worst-designed present on site. With the objective of performing a full redesign, the shape of the packaging was retained but the approach towards information design was radically changed.

Where all relevant product information in the original design was present on the bottom of the package, the redesigned packaging instead placed important information on the top and sides, and secondary information on the bottom.

The redesigned packaging is designed to have the appearance of an old gold ingot wrapped with a weathered paper band.

The below mockups were all modeled and rendered within Blender using the Cycles ray tracing engine.